Having spent over 15 years working across agencies and product teams, I’m used to leading design in fast-moving, collaborative environments. I work comfortably within agile workflows and am always conscious of time, budget, and delivering work that holds up beyond launch. My role often sits at the intersection of strategy and execution. I lead scoping and discovery, run requirements-gathering workshops, and help teams shape direction early, using schematics, wireframes, and prototypes to turn complex problems into clear, practical outcomes.
Outside of work, I spend most of my time with my wife and young son. I listen to a lot of music and get outdoors whenever I can.
I enjoy hiking with my labrador, mountain biking, and exploring new places. I make artwork alongside my design work when time allows. I’m also a big football fan and enjoy playing pickleball and tennis.
SKILLS
Creative Direction
Product Design
Service Design
UX / UI Design
Conversion Optimisation
Systems Thinking
Brand Integration & Strategy
SOFTWARE
Figma
FigJam
Adobe CC Suite
Claude
Jira
Confluence
Pen & Paper
CLIENTS
SECTORS
Gaming
Retail
Sports
E-commerce
Travel
Health & Wellbeing
Education

