I’ve spent 15+ years working across agencies and product teams, and increasingly my role sits upstream - helping teams make sense of messy problems before jumping into solutions. I lead discovery, shape product direction, and work closely with Product and Engineering to balance user needs, business goals and technical reality. More recently I’ve been developing an AI-enabled product workflow using GitHub + Claude Code to organise evidence, challenge assumptions and prototype faster - while keeping product judgement and decision-making firmly human-led.