Jet2.com
A high-traffic digital product supporting millions of customers across search, booking, and post-booking journeys for flights and package holidays. The work focused on simplifying complex flows, enhancing clarity and speed, and optimising conversion across mobile and web.
My Role
The Goal:
Create a unified, intuitive Jet2 app that brought flights and package holidays together under one clear experience. Simplify complex booking journeys while maintaining speed, clarity, and trust for millions of users. Drive measurable improvement in mobile conversion and revenue through better UX.
The Challenge:
Align user needs, legacy journeys, and business priorities to bring flights and holidays into one app. I led rapid ideation sessions to explore navigation and booking models, then distilled concepts into prototypes validated through usability testing, shaping the final experience.
The Result
The unified app delivered a clearer, faster booking journey, with UX optimisations driving a 21% increase in app bookings. The product now holds a 4.8★ App Store rating with 666K+ reviews, reflecting strong user satisfaction and commercial impact.
